Functionality and Personality

The beginning of the book talks about why people buy products, and how designers can influence the consumer market. There is a paragraph about looking forward that is awesome, it is very inspiring to me as a designer because, like the paragraph on new materials and new design, design can go anywhere and really help move the world around us forward. It really inspired me to start looking, not at what is old and inspiring, but what is new, because if we look at the new and forget the past, then our thought processes aren't clouded by previous ideas and inventions.